Dynamic Franchisee Assessor
A faster, lower-cost de-selection tool designed to pre-screen prospective franchisees near the start of recruitment.
- Four critical areas
- Fast and easy pre-screening
- Designed to be easy on the budget
Sign Up Discover how to do it with 92% accuracy. Take the guesswork out of franchisee selection with profiling built specifically for franchisors.
We have been boosting franchisee success rates since 1998

Minimum prediction accuracy
92%Established evidence
Beyond gut feel
You may have tried recruitment profiles, matching candidates to your culture, or comparing previous experience with your business. And if you’re like other franchisors, you’ve found that none of this has helped.
Our research has proven that attitudes—not personality—are the best predictors of franchisee performance. Beliefs, not personality, drive results.
By measuring beliefs and attitudes, we can predict how well a candidate will perform with a minimum 92% accuracy.
Choose the right profile
From efficient early-stage screening to comprehensive evidence for the final selection decision.
A faster, lower-cost de-selection tool designed to pre-screen prospective franchisees near the start of recruitment.
Our comprehensive franchisee candidate profile predicts future performance across seven dimensions critical for franchisee success. Typically used about 70% of the way through recruitment.
The cost of getting it wrong
Every failure is likely to cost hundreds of thousands of dollars in direct out-of-pocket expenses—before aggravation, lost opportunity, brand damage, staff distraction, media exposure and potential legal action.
Every candidate is trusting you to make the right decision. In many cases, they’re investing their entire life savings.
Simple to use
Send invites. Complete profile. Receive report.
Enter the candidate’s contact details and the system sends their invitation by email.
The candidate completes the assessment online, wherever they are.
Clear results and guidance are delivered to support your selection decision.
Ready to try it?
See how evidence-based franchisee profiling can strengthen your recruitment process.